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Better-for-You Food Franchise Grows Its Facebook Following and In-Store Traffic
A locally owned and operated franchise of the popular healthy food and beverage company, Jamba Juice of Bakersfield, places signs at each of its four stores, inviting prospective customers to connect for special daily deals by texting its mobile keyword to its short code. The franchise has been able to grow its opt-in mobile database to around 1,000 customers in just two months across all four of its stores. The company also promotes its daily deals on its Facebook fan page, encouraging people to opt-in to its mobile marketing database to receive special coupons that are only usable within a specific store. In this way, the franchise is using Shopper Loyalty Rewards' bulk SMS text messages combined with Facebook marketing to increase its in-store traffic by around ten percent. As a result of the increased traffic, the franchise has realized a significant boost in its sales.
Streetwear/Hip Hop Promotions Company Speeds Sales Results
A streetwear and hip hop promotions company, Armory Survival Gear, hosts regular local VIP sales events as well as weekly dance parties in 24 countries around the world. By using Facebook and in-store signage to advertise its mobile keyword and short code, the company has been able to build and take advantage of a sizable mobile text marketing database. Customers must show their VIP invitation on their phone to the staff before entering any sale or event. The first time the company used Shopper Loyalty Rewards in this way to promote one of its sales, the streetwear provider realized 20 to 30 percent of its monthly sales in just one weekend. By using mobile text marketing to promote its events, the company has also been able to secure attendance by 200 to 300 people at each of its weekly dance parties.
Surf Retailer Improves Customer Reach
A Southern California surf retailer, Jack’s Surfboards, sends email alerts about its VIP events to an unlimited number of its customers and, at the same time, sends a complementary campaign to those who would prefer to receive a mobile text. With Shopper Loyalty Rewards, the retailer does not have to be concerned about separately managing invites and sending out SMS text messages with mobile coupons and reminders to all of its local customers. Now, at the same time, the retailer can be sure to keep its out-of-town customers in the loop with posts to Facebook. By creating one simple message for each channel including email, Facebook and mobile text, the retailer saves time and can reach a greater spectrum of customers.
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